Essential Fundraising Services  (SM)

Special events and direct mail are great if they help you identify potential major donors. The problem is most development officers don't follow up or pre-sell the project.

Why spend all the time and resources to host an event if you are not going to follow up with the people that attended?

The real ROI is in developing a stewardship relationship with attendees, and that takes a major gifts attitude, and focus.

Fundraising Costs and Return on Investment -

National Averages

Method                    Cost                  Return on Investment

Direct mail to general lists (non donors)

                                       115% -                         15%

 Special Events        

                                        50%                             50%
Planned Giving                                               

                                        25%                             75%

Direct mail to prior donors

                                       20%                             80%

Foundations/Corporations                              

                                       20%                             80%

Major Gifts                                                    

                                    5-10%                           90-95%

National Average, all methods:   

                                       20%                             80%

Fundraising Costs and Return on Investment -

EFS can show you how to maximize your ROI without adding staff.